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Benjamin Moore Remains Highest in Customer Satisfaction According to J.D. Power and Associates

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By: KERRY PIANOFORTE

Editor, Coatings World, Coatings World

Benjamin Moore has been ranked highest in interior paint customer satisfaction by J.D. Power and Associates for the third consecutive year. According to the 2013 Interior Paint Satisfaction Study, Benjamin Moore maintained its leading position over 11 other paint brands by receiving 800 on a 1,000-point scale (a 10-point increase over 2012’s 790 score) and performing particularly well in the key areas: application, durability, product offerings and design guides. The consumer study is based on responses from more than 6,800 respondents who purchased and applied interior paint within the past 12 months. Additionally, Benjamin Moore received the top spot when the award was inaugurated seven years ago.

“Receiving this prestigious award affirms everything we do,” said Bob Merritt, Benjamin Moore’s president and CEO. “We’re constantly focused on having a best in class approach to science and technology for our paint and a best in class brand that matters to our customers, dealers and contractors.”

J.D. Power & Associates bases satisfaction with paint brands by evaluations from customers who purchased and applied interior paint during the past year. It measures six key factors: application, product offerings, durability, price, design guides, and warranty/guarantee. In addition to interior paint brands, J.D. Power & Associates also ranks paint retailers across five key factors: facility, selection, staff, services provided, and sales/promotions.

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